This Privacy Policy outlines how Backrobo (referred to as "we" or "the Site") collects, uses, and discloses your Personal Information when you visit or make a purchase from backrobo.com.
Contact Us
If you have any questions or concerns about our privacy practices after reviewing this policy, or if you would like to file a complaint, please feel free to contact us via email at service1@backrobo.com or by mail at the following address:
AIWORKS GLOBAL, INC
3333 Premier Drive
Plano, TX 75023
United States
Please note that this Privacy Policy applies only to the Site and not to any third-party websites or services that may be linked to from our website. By using our website, you agree to the terms of this Privacy Policy.
Collecting Personal Information
When you visit Backrobo.com, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information about an identifiable individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.
Device information
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
- Disclosure for a business purpose: shared with our processor Shopify and other necessary vendors.
- Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
Order information
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processor Shopify and other necessary vendors such as sales channels, payment gateways, shipping and fulfillment apps. Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Customer support information
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our customer support vendor(s).
- Personal Information collected: name, email address, phone number, and any other information necessary to provide customer support.
Sharing Personal Information
At Backrobo, we are committed to protecting your privacy and ensuring the security of your Personal Information. We may share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
We use Shopify to power our online store and process your orders. By using our website, you consent to Shopify's collection, use, and sharing of your Personal Information in accordance with their privacy policy, which you can read here: https://www.shopify.com/legal/privacy.
In addition, we may share your Personal Information in compliance with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights. We may also share your Personal Information with law enforcement agencies, government authorities, or other third parties when we believe such disclosure is necessary or appropriate to prevent physical harm or financial loss, to investigate or report suspected illegal activity, or to comply with a court order or legal process.
Behavioural Advertising
At Backrobo, we value your privacy and use your Personal Information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. Here are some ways we use your information:
- We use Google Analytics to help us understand how our customers use our website. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of our website, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
- We use Shopify Audiences to show ads on other websites with our advertising partners to buyers who made purchases with other Shopify merchants and who may also be interested in what we have to offer. We also share information about your use of our website, your purchases, and the email address associated with your purchases with Shopify Audiences, through which other Shopify merchants may make offers you may be interested in.
- To learn more about how targeted advertising works, please visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
If you would like to opt out of targeted advertising, please use the following links:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
- Alternatively, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: https://optout.aboutads.info/.
Using Personal Information
At Backrobo, we use your personal information to provide our services to you, including offering products for sale, processing payments, shipping and fulfilling your order, and keeping you up to date on new products, services, and offers.
Lawful basis
If you are a resident of the European Economic Area (“EEA”), pursuant to the General Data Protection Regulation (“GDPR”), we process your personal information under the following lawful bases:
- Your consent
- The performance of the contract between you and the Site
- Compliance with our legal obligations
- To protect your vital interests
- To perform a task carried out in the public interest
- For our legitimate interests, which do not override your fundamental rights and freedoms
Retention
When you place an order through our website, we will retain your Personal Information for our records unless and until you request us to erase this information. For more information on your right of erasure, please refer to the ‘Your Rights’ section below.
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
At Backrobo, we DO engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.
Our processor, Shopify, uses limited automated decision-making to prevent fraud that does not have a legal or otherwise significant effect on you.
Services that include elements of automated decision-making include:
- Temporary blacklist of IP addresses associated with repeated failed transactions. This blacklist persists for a small number of hours.
- Temporary blacklist of credit cards associated with blacklisted IP addresses. This blacklist persists for a small number of days.
Your rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.
Your Personal Information will be initially processed in Ireland and then will be transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.
CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address provided on our website.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
| Name | Function | Duration |
|---|---|---|
| _ab | Used in connection with access to admin. | 2y |
| _secure_session_id | Used in connection with navigation through a storefront. | 24h |
| _shopify_country | Used in connection with checkout. | session |
| _shopify_m | Used for managing customer privacy settings. | 1y |
| _shopify_tm | Used for managing customer privacy settings. | 30min |
| _shopify_tw | Used for managing customer privacy settings. | 2w |
| _storefront_u | Used to facilitate updating customer account information. | 1min |
| _tracking_consent | Tracking preferences. | 1y |
| c | Used in connection with checkout. | 1y |
| cart | Used in connection with shopping cart. | 2w |
| cart_currency | Used in connection with shopping cart. | 2w |
| cart_sig | Used in connection with checkout. | 2w |
| cart_ts | Used in connection with checkout. | 2w |
| cart_ver | Used in connection with shopping cart. | 2w |
| checkout | Used in connection with checkout. | 4w |
| checkout_token | Used in connection with checkout. | 1y |
| dynamic_checkout_shown_on_cart | Used in connection with checkout. | 30min |
| hide_shopify_pay_for_checkout | Used in connection with checkout. | session |
| keep_alive | Used in connection with buyer localization. | 2w |
| master_device_id | Used in connection with merchant login. | 2y |
| previous_step | Used in connection with checkout. | 1y |
| remember_me | Used in connection with checkout. | 1y |
| secure_customer_sig | Used in connection with customer login. | 20y |
| shopify_pay | Used in connection with checkout. | 1y |
| shopify_pay_redirect | Used in connection with checkout. | 30 minutes, 3w or 1y depending on value |
| storefront_digest | Used in connection with customer login. | 2y |
| tracked_start_checkout | Used in connection with checkout. | 1y |
| checkout_one_experiment | Used in connection with checkout. | session |
| checkout_session_lookup | Used in connection with checkout. | 3w |
| checkout_session_token_<<token>> | Used in connection with checkout. | 3w |
| identity-state | Used in connection with customer authentication. | 24h |
| identity-state-<<token>> | Used in connection with customer authentication. | 24h |
| identity_customer_account_number | Used in connection with customer authentication. | 12w |
Reporting and Analytics
| Name | Function | Duration |
|---|---|---|
| _landing_page | Track landing pages. | 2w |
| _orig_referrer | Track landing pages. | 2w |
| _s | Shopify analytics. | 30min |
| _shopify_d | Shopify analytics. | session |
| _shopify_s | Shopify analytics. | 30min |
| _shopify_sa_p | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_sa_t | Shopify analytics relating to marketing & referrals. | 30min |
| _shopify_y | Shopify analytics. | 1y |
| _y | Shopify analytics. | 1y |
| _shopify_ga | Shopify and Google Analytics. | session |
| customer_auth_provider | Shopify analytics. | session |
| customer_auth_session_created_at | Shopify analytics. | session |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as: www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Updates and Changes
We take your privacy seriously and are committed to protecting your personal information. Therefore, we may update this Privacy Policy from time to time to reflect changes in our practices, or for operational, legal, or regulatory reasons. We will provide notice of any significant changes to our Online Privacy Notice on our website, backrobo.com, and indicate the date when it was most recently updated. Please check this page periodically for updates.
Complaints
At Backrobo, we strive to provide our customers with the best possible service. If for any reason you are not satisfied with our products or services, we would like to know. You can contact us by email at service1@backrobo.com or by mail at the following address:
AIWORKS GLOBAL, INC
3333 Premier Drive
Plano, TX 75023
United States
If you are not satisfied with our response to your complaint, you have the right to lodge a complaint with the relevant data protection authority. You can find more information on how to do this by contacting your local data protection authority, or by visiting our supervisory authority's website.
Last updated: May 5th, 2023
